Scope of Digital Marketing in India (Updated)
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I wish I could have learnt about online marketing, the career opportunities it has to offer and everything else related to the field, in college. But, unfortunately, most colleges do not have anything to do with digital marketing in their curriculum. At best, we can find a couple of courses on E-Commerce basics.
Digital Marketing is so much more than E-Commerce and the only way for someone who is interested to learn about it, is through self-effort and a handful of institutes like Web Marketing Academy (WMA).
It is very surprising that this is the state of affairs in the country, because the opportunities for a SEO professional are huge in India right now. This is not just in terms of career growth opportunities, but in monetary terms as well. A fresh graduate can easily obtain a role with a salary close to 25K per month to 6 Lacs per annum, while experienced professionals can command remunerations in the range of 20 lakhs – 75 per annum.
It is no longer enough to read a few blogs, and the occasional book. This is probably enough to have a superficial knowledge about the industry, and is certainly a good starting point. But it is nowhere near enough if you want to become a skilled professional. The industry is so dynamic that by the time a book is published, what is written in it will be outdated.
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